ABOUT PZ, MAMADOR AND THE STOCK MARKET

Recently there has been a media blitz sort-of, about MAMADOR which is a packaged vegetable oil produced by PZ. I like companies that have superb advertising campains, to me it shows a sort-of commitment by the company to be a market leader. and when you think of it there's no brand that is a clear market leader in the sale of vegetable oils in nigeria. A clear advantage of MAMADOR vegetable oil is that it's packaged in small packets which means it's easier to build a big brand name quicker as these small packets with the acompaning brand logo gets to the final consumer. I know FMCGs business model is risky as it is suspectible to a lot of things including uncertain political landscape, one cannot just ignore a company that is taking the right steps with the right product. NB: this isn't a recommendation. Consult your investment adviser.